Coco Pops (known as Cocoa Krispies in the United States) is a breakfast cereal produced by Kellogg's. It is a cocoa-flavoured version of Rice Krispies. Containing a substance imitating milk chocolate, the cereal can quickly turn milk "chocolatey." The cereal was introduced in the United States in 1958. The famous Coco-Pop monkey mascot was first played by Eustace Alleston in the early 90s. Coco also has friends and enemies. Shortie Giraffe, Heftie Hippo, Osmelda Ostrich and Kylie Kangeroo are his good friends while Crafty Croc and The Gorrilas are his arch enemies and are always trying to steal the Coco Pops.